MENA's leading
Financial Marketplace

Founded as the brainchild of three tech enthusiasts, Daleel is on a mission to simplify the world of finance.

While working with banks and regulators in the MENA region, we identified a big problem with finding the right financial products. We found the whole process to be cumbersome – long, tedious, and overwhelming. And with changing customer needs and expectations, we had to step in to create a connected journey that helps banks and financial institutions offer personalised products and target leads more efficiently and help individuals make sense of the complicated financial world. Thus, improving financial well-being and creating a more inclusive and aware financial world.

But why are we passionate about that? Because financial wellness is critical to our overall health. When people talk about health and wellness, they talk about the importance of exercise, good food, and a good routine – but not necessarily what’s in your bank account. And in a region where financial stress looms large and financial literacy rates are very low, we feel like it is our responsibility to step up and help financial partners by co-creating more personalised products that make a change and help people take charge of their finances in a better way.