Creating MENA region's 1st financial marketplace

Daleel was born out of frustration

The frustration of navigating a financial landscape that often felt complex, impersonal, and overwhelming. We realized that finding the right financial products shouldn’t be this hard. The lack of personalization in the financial sector left us determined to create a better way.
At Daleel, we’ve built a multi-sided platform that bridges the gap between consumers and financial institutions. Our marketplace connects individuals with tailored financial solutions, helping them find the products that fit their unique needs—whether it’s a credit card, loan, savings account or the different crypto currencies. We make financial decisions easier by curating personalized recommendations, ensuring that every user finds what’s right for them.
And…we haven’t stopped there. Daleel empowers financial institutions by offering data-driven insights and a cost-effective way to reach their target audiences. By reducing customer acquisition costs and driving personalized marketing efforts, we help banks deliver the right products to the right people at the right time.
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Our mission is simple

To make finance easy and accessible for all while creating value for financial institutions.
Join us as we transform the financial landscape, one personalized solution at a time.

Get to know us

PK - CEO and co-founder

PK Shrivastava

Co-Founder and Chief Executive Officer
Ridaa - COO and co-founder

Ridaa Shah

Co-Founder and Chief Operations Officer
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