Daleel Launches in UAE, Disrupting $44B Personal Finance Market

Dubai, UAE – Daleel has officially launched its operations in the UAE, marking a major step into the region’s $44.4 billion personal finance market. The event was held at Visa’s CEMEA region Market Support Center in Dubai.

The UAE’s personal finance market, is primed for disruption, with consumers increasingly seeking personalized financial solutions. Daleel’s platform bridges the gap between consumers and financial institutions, offering users tailored financial products while providing banks and fintechs with actionable data insights to reduce customer acquisition costs and optimize offerings.

Daleel’s entry into the UAE is bolstered by collaborations with global leaders such as Visa, Holo, and Lune. These partnerships underscore Daleel’s commitment to creating a connected financial marketplace that empowers users to make better financial decisions while enabling institutions to thrive in a competitive market.

Salima Gutieva, Visa’s VP and Country Manager for UAE, said, “We welcome Daleel to the UAE and are delighted that a company we have supported through its early stages is scaling into a regional fintech player. Technology that makes people’s lives easier and fosters greater trust and transparency in finance is essential. We look forward to collaborating with Daleel to further financial awareness and enhance personalization.”

As Daleel continues to expand its footprint, it remains at the forefront of innovation, driving the evolution of Open Finance in the MENA region.

This milestone launch has been highlighted by leading media outlets, including Zawya, Fintech News Middle East, One Arabia, Al Bayan , Fintech Times, Communicate Online , Abu Dhabi SME Hub, Trade Arabia and several other leading outlets.