Unlocking financial opportunities

Our story is one of innovation, empowerment, and a steadfast commitment to changing the financial landscape in MENA.

Who we are

We’re Daleel and we’re not your typical marketplace. We believe that everyone should be able to make financial decisions with confidence. Daleel is focused on helping everyday people take charge of their finances and helping financial partners leverage deep insights to acquire customers more effectively.

Making finance easy and accessible is no easy task, but we’re building a team of experts with the knowledge, passion, and skills to make that happen.

Are you ready for the change?

Dania, Ridaa, and PK - Founders of Daleel

How it all started

While working with banks and regulators in the MENA region, we identified a big problem with finding the right financial products. We found the whole process to be cumbersome – long, tedious, and overwhelming. And with changing customer needs and expectations, we had to step in to create a connected journey that helps individuals make sense of the complicated financial world and help banks and financial institutions offer personalised products and target leads more efficiently. Thus, improving financial well-being and creating a more inclusive and aware financial world.

Daleel, which means “guide” in Arabic, perfectly encapsulates our vision. Daleel was founded to help make the complicated world of finance, a lot easier for everyone. At the heart of our mission lies a vision to revolutionise finance in MENA. We envision a future where access to financial services is seamless, where individuals and businesses alike have the tools and opportunities they need to thrive, and where financial well-being is a reality for all.

Dania, Ridaa, and PK - Founders of Daleel

What we stand for

Our mission

To make the world of finance easy and accessible and empower people to lead healthier lives

Our vision

Creating an inclusive and financially aware world 

We help you find what’s right for you

Our founding team

This is Us . We’re passionate about making ideas happen.

Dania Alshowaikh Co- Founder
Dania Alshowaikh
Chief Commercial Officer

“Greatness begins beyond your comfort zone”

Prashant Shrivastava - Founder of Daleel
Chief Executive Officer

“Life is too short, do what you love.”

Ridaa Shah Co- Founder
Ridaa Shah
Chief Operating Officer

“Don’t tell people your plans. Show them your results”

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