How it all started
While working with banks and regulators in the MENA region, we identified a big problem with finding the right financial products. We found the whole process to be cumbersome – long, tedious, and overwhelming. And with changing customer needs and expectations, we had to step in to create a connected journey that helps individuals make sense of the complicated financial world and help banks and financial institutions offer personalised products and target leads more efficiently. Thus, improving financial well-being and creating a more inclusive and aware financial world.
Daleel, which means “guide” in Arabic, perfectly encapsulates our vision. Daleel was founded to help make the complicated world of finance, a lot easier for everyone. At the heart of our mission lies a vision to revolutionise finance in MENA. We envision a future where access to financial services is seamless, where individuals and businesses alike have the tools and opportunities they need to thrive, and where financial well-being is a reality for all.
